HOW TO PROMOTE YOUR HARLEM CROWNS GAME!
The Harlem Crowns are playing in your gymnasium this season. It is most important that you give this game a good promotion and attend to all details. A smooth operation will set the stage for the brilliant exhibition the Crowns will give and assure you a good crowd.

1.PUT UP POSTERS
A bundle of 50 brightly colored poster have been mailed to you. Have the local information printed on these. Have your committee place these posters around all the schools in your city and in business district store windows.
2.CALL YOUR NEWSPAPERS, TV AND RADIO
You are provided with a package of newspaper publicity stories and pictures of the Harlem Crowns. Personally take these to your local newspaper editor or sports writer. This is an “interesting” news story” and the editor should be pleased to help you promote this game. Check back with the editor to make sure the stories and pictures are used several days before the game date. You might give the editor a half dozen complimentary tickets. This is good public relations. Repeat this process with the local TV and radio stations.

3.OPPOSING TEAM
You are to provide the opposing team for the Crowns. Most schools use a Faculty-Coaches team or alumni. Provide your local newspaper with a “story” about the team that plays the Crowns. If possible have them pose for a picture with the local paper. Also, try to have a preliminary game between school teams around 7 p.m. This also aids promotion
4.TICKET SALES
This is most important: arrange to have two ROLL tickets for the night of the game. Two rolls, different colors, 1 for adults and the other for students and children. Have silver change and tickets at the gymnasium early: 6 p.m. for an 8 p.m. ball game.
5.ADVANCE TICKET SALES
Not a necessity, but a good promotion helps to insure a crowd. Have tickets made at school shops or a commercial printer. Print each on a different color stock. The Harlem Crowns manager will be at the ticket office during half-time to help coordinate ticket sales. Have starting numbers on ticket rolls, this also insures quick and prompt accuracy.

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